Top 5 Beauty Retail Apps in Europe on Android Q4 2020 Performance

As the year 2020 concluded, the beauty retail industry witnessed fluctuating user engagement across its top Android applications in Europe. Data provided by Sensor Tower offers a closer look at the performance of these apps in the fourth quarter.

Douglas – Parfüm & Kosmetik

Douglas showcased a dynamic quarter with downloads peaking at nearly 53K in the week of November 23 and then gradually descending to around 23K by the year's end. Weekly active users reached a high of approximately 130K in the same week, indicating a strong user base towards the late November period.

LOOKFANTASTIC -Beauty Shopping

The LOOKFANTASTIC app experienced a significant surge in downloads, hitting a high of 58K in the week of November 23. Active users reached their zenith at over 211K in mid-November, but this figure saw a sharp decline to nearly 150K by the last week of December.

Sephora - Make-up, Beauty

Sephora's downloads saw a notable increase to 26K during the last week of November, which then dropped to 7K by the end of December. The weekly active users showed a similar trend, with a peak of over 62K in late November and a fall to approximately 47K by the close of the quarter.

Nocibé La beauté partagée

Nocibé observed a download high of over 30K in mid-November, followed by a decrease to around 2K by December's end. Active users mirrored this pattern, peaking at roughly 43K in the same period and then dwindling to about 9K.

GLAMOUR Fashion Trends shoppen

GLAMOUR's app saw an impressive spike in downloads at the start of the quarter with 75K but then experienced a stark drop, flatlining to zero downloads by late December. Active users reached a high of over 107K in early October, with a steady decline to a low of 3K by the quarter's conclusion.

These trends highlight the changing landscape of beauty retail app engagement in Europe during Q4 2020. For more detailed insights and data, Sensor Tower's platform remains the go-to resource.